Basic Fun knows what toys are made for. The company makes a variety of small toys, including action figure key chains, miniature arcade and board games, handheld electronics, wind-up toys, and bath time accessories. It also makes Fisher-Price classic toy replicas and other products through more than 80 licensing agreements with such firms as Hasbro, Lucasfilm, Nintendo, and Nickelodeon. Basic Fun toys are sold online and in retail stores, including Claire's, Spencer Gifts, Target, Toys "R" Us, and Wal-Mart. Founded in 1991, Basic Fun is owned by The Good Stuff Company.