At i360 we believe the data is the difference. But what does that mean? Simply put, it means integrating data in everything we do to produce the most effective outcome for our clients.
At the core of the i360 operation is a database of over 250 million 18+ adults, including the 190 million who are registered to vote. So we’ve got quantity – but what’s even more important to us is the quality of our data. To ensure it is as accurate as possible, we update our data constantly. We source thousands of attributes from multiple consumer data compilers, constantly refresh voter registration information from all states and gather millions of political and issue attributes on an ongoing basis. We then expand the efficacy of this data by using it to build our national predictive models that help clients answer unknowns through the most advanced data science.